ASUKA Strawberry Fair 2026
Asuka Strawberry Fair 2026 — Spring Sweet Delight!
Welcome to the Asuka Strawberry Fair 2026!
Enjoy the sweet taste of spring in the beautiful village of Asuka in Nara Prefecture, Japan. This special seasonal event celebrates the best of locally grown strawberries, and many cafés and dessert shops are joining in with delicious treats just for you!
[Period] January 31, 2026 (Sat) – March 8, 2026 (Sun)
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Why Japanese Strawberries Are So Special
Japanese strawberries are truly exceptional.
They are sweet, juicy, and beautifully fragrant.
Each strawberry is carefully grown in greenhouses, where temperature and water are precisely controlled. Farmers take great care to use as little pesticide as possible, ensuring both safety and quality.
Only freshly picked strawberries are used, so you can enjoy their natural flavor at its best.
Asuka Village is especially famous for its local strawberry variety, “Asuka Ruby”, loved for its deep sweetness, bright color, and juicy texture.
One bite, and you’ll understand why Japanese strawberries are considered some of the best in the world.
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What’s Happening?
From January 31 to March 8, 2026, more than 20 local cafés and sweet shops in Asuka will offer strawberry-themed desserts and sweets. You can taste juicy, fresh strawberries in creative delights that are perfect for the season. It’s a fun and tasty way to enjoy spring in Japan!
Special Activities
During the fair, there are even more ways to enjoy strawberry season:
— Digital Stamp Rally – Join and win prizes!
— Instagram Photo Campaign – Share your strawberry photos and get cool stickers!
— JR Tokai Collaboration – Get great deals with the special Asuka Strawberry Ticket!
— Asuka Half Marathon (March 8) – Race day includes food booths with delicious treats!
Why Visit?
Asuka Village isn’t just about tasty strawberries — it’s a place filled with history and beautiful scenery, with ancient remains, rolling fields, and nature all around. Combining sightseeing with seasonal flavors makes your visit extra special.
Come celebrate spring with us — and taste the sweetness of Asuka!
